Essay about International Marketing

                      The dialogue is about international marketing. Some students in college need explanation about international marketing for their assignment. They have to go to center library in university to find book that explain that. In searchings, a student find a book that is written by John Graham, published in 2004. The chapter one explains the definiton of international marketing. It says “International Marketing refers to  marketing carried out by companies overseas  or across national borderlines. This strategy uses an extension of the techniques used in the home country of a firm. It refers to the firm-level marketing practices across the border including market identification and targeting, entry mode selection, marketing mix, and strategic decisions to compete in international markets. It engages many country in the world. In that book also explains about importing, exporting, and expense. Expense involves tax, administration and expulsion for distribution. Many different between domestic marketing and international marketing. International marketing strategies are developed by various multinational companies on a global level in order to set a common brand platform for their products and brands. It is then passed on to each local or domestic market which makes adjustments for their country and manages its implementation. Such a structure ensures a global brand consistency, pricing and messaging. It also can have significant cost savings as major advertising and marketing campaigns can be developed centrally. And the most important is price. It is the most difficult what international marketers must deal because the different of price in many countries. Not only export to many contries, they also must take charge of actual prize in market in the different variabel from the different of tarif, expense, rivalry, fluctuation and method to decide prize. Speaking about international marketing also has inflation and defation what influence consumer’s interest to buy. Because inflation can make annoyance economics dan beget ascension of prize. When price suddenly be up, comsumers will alleviate what they will buy.

Dialogue About International Marketing

DIALOGUE

One day in the librabry belongs to Jember University , Dian and Ela meet Rian is looking for a book.

D         : Hai, Rian! What are you doing here?

R         : I just want to look for a book.

E          : What kind is it? And for what?

R         : The book about international marketing. I must borrow it for my resume. Ah.. I get it. (Rian gets the book)

D         : Actually, we are searching for it too for our resume.

R         : Yah, we can borrow this book.

E          : Who is the autor?

R         : John Graham. 2004.

D         : Hmm.. First, I want to know what is the definition of international marketing.

R         : It says international marketing refers to  marketing carried out by companies overseas  or across national borderlines. This strategy uses an extension of the techniques used in the home country of a firm. It refers to the firm-level marketing practices across the border including market identification and targeting, entry mode selection, marketing mix, and strategic decisions to compete in international markets.

D         : Including many countries, right?

R         : Yah, it’s right.

E          : I heard that international marketing is called also as global marketing.  Are they have same meaning?

R         : I think so. Global means International, doesn’t it?

E          : It should be too.

R         : Hmm.. What does it explain in this chapter?

D         : Definitely, It explains about exporting, importing and their expense.

E          : Expense?

D         : Yah, it involves tax, administration and expulsion for distribution.

E          : What the different between domestic marketing and international marketing?

D         : International marketing strategies are developed by various multinational companies on a global level in order to set a common brand platform for their products and brands. It is then passed on to each local or domestic market which makes adjustments for their country and manages its implementation. Such a structure ensures a global brand consistency, pricing and messaging. It also can have significant cost savings as major advertising and marketing campaigns can be developed centrally.

R         : Inflation and deflation can make the expense change.

            Some minutes later, Fenty joins to them. She wants to borrow the same book.

F          : Ela, do you get the book what will we borrow?

E          : Yes, I get it. The book was written by John Graham.

F          : Does it explain what we are searching for?

E          : I can say yes.

D         : Fenty, I heard your uncle has business in China and Hongkong. Is it true?

F          : Yes, it is true. My uncle that live in Jalan Kalimantan. Now, he had gone back to China to sell his product.

D         : What is product he sell?

F          : Handmade from rattan. He makes chair, place for lamp, table and the other.

E          : Wow, he must be success for doing that. And the quality of his products must be good in international assessment.

F          : Sure. I can say that because he had told me that he ever got 100 millions from his products in a exhibition in Hongkong.

R         : How does he can operate his industry?

F          : As I know, he have many workers in his house. Although, it is just only home industry.

R         : The most important from market is price. It is the most difficult what international marketers must deal because the different of price in many countries. Not only export to many countries, they also must take charge of actual price in market in the different variabel from the different of price, expense, rivalry, fluctuation and method to decide price.

D         : Really?

R         : Yes, it is necessity that international marketers do.

E          : I little understand from now.

D         : So do I.

R         : Me too.

E          : Wait a minute, how about inflation? Why does it influence international marketing?

F          : I think inflation can make annoyance economics dan beget ascension of prize. When price suddenly be up, comsumers will alleviate what they will buy.

R         : Fenty, how does your uncle confront engagement in foreign market?. You know, not easy for solving that.

F          : The risks concerning operating in foreign markets is often dependent on the level of control a firm has, coupled with the level of capital expenditure outlayed. he principal modes of engagement are exporting  which is further divided into direct and indirect exporting, joint ventures and direct investment.

R         : Oh... He is very good doing that.

D         : Okay, finish our chat now. It is about ten o’clock now. We must go back to campus to attend the next lecture.

E          : Oh.. yah. (together)

R         : Fine. (together)

F          : That is right. (together)

Fenty Tri Astutik           : 111510601105

Dian Rahmawati           : 111510601114

Aris Dwi Nurul Mala     :111510601092

Rian Renata                  : 111510601113

Curiculum Vitae

Name : Rian Renata

NIM : 111510601113

Address : Kasiyan Puger Jember RT : 03 RW : 04

Date of birth : Jember, 14 Mei 1992

Sex :Male

Religion : Islam

Occupation : Student

Phone :085236666552

Education :

a. TK : TK DHARMA WANITA (1997-1998)

b. SD : SDN KASIYAN 03 (1998-2004)

c. SLTP : SMPN 2 PUGER (2004-2007)

d. SLTA : SMAN 2 LUMAJANG (2007-2010)

e. Lecture : Agribusiness of Program Study, Faculty of Agriculture,

University of Jember (2011-now)