Essay about International Marketing

                      The dialogue is about international marketing. Some students in college need explanation about international marketing for their assignment. They have to go to center library in university to find book that explain that. In searchings, a student find a book that is written by John Graham, published in 2004. The chapter one explains the definiton of international marketing. It says “International Marketing refers to  marketing carried out by companies overseas  or across national borderlines. This strategy uses an extension of the techniques used in the home country of a firm. It refers to the firm-level marketing practices across the border including market identification and targeting, entry mode selection, marketing mix, and strategic decisions to compete in international markets. It engages many country in the world. In that book also explains about importing, exporting, and expense. Expense involves tax, administration and expulsion for distribution. Many different between domestic marketing and international marketing. International marketing strategies are developed by various multinational companies on a global level in order to set a common brand platform for their products and brands. It is then passed on to each local or domestic market which makes adjustments for their country and manages its implementation. Such a structure ensures a global brand consistency, pricing and messaging. It also can have significant cost savings as major advertising and marketing campaigns can be developed centrally. And the most important is price. It is the most difficult what international marketers must deal because the different of price in many countries. Not only export to many contries, they also must take charge of actual prize in market in the different variabel from the different of tarif, expense, rivalry, fluctuation and method to decide prize. Speaking about international marketing also has inflation and defation what influence consumer’s interest to buy. Because inflation can make annoyance economics dan beget ascension of prize. When price suddenly be up, comsumers will alleviate what they will buy.